Enterprise content management (ECM) is essentially a systematic approach to facilitating the information assets, documents, files, etc… within an organization in such a way that creates efficiency and helps people do their jobs better.

When people do things as part of their job function, their activity requires information to effectively perform their tasks. In turn, completing these tasks generates even more information, documents, reports, and other content within the enterprise.

In other words, every single day your organization generates more and more stuff that has to be managed in some fashion that enables future ability to find and use that stuff in some meaningful way.

People Doing Things Creates Content – Which Requires Enterprise Content Management

The term “content” is somewhat of an elusive concept. Digital communications, multimedia, mobile, and even just raw data are all technically forms of content.

No longer do traditional records management and document archiving systems really serve to support functional operations in a connected era.

In fact, email itself has continued to be the primary artery through which information is pumped throughout the enterprise.

Content is both part of the inputs and the resulting outputs of some specific, value-adding process where people are “doing things”.

How that content gets generated may depend upon the various process or intention.

For example, accounting may create invoices, marketing may create websites and presentations, production may create quality assurance reports.

All of this content must be somehow indexed, stored and managed to help facilitate collaboration and decision-making throughout all layers of the operation.

End Users Already Use Advanced Enterprise Content Management Platforms

And the advent of social media and BYOD (Bring Your Own Device) in the workplace has brought user expectations into business operations.

Your business users go home at night to use state-of-the-art mobile and social media platforms to collaborate and exchange ideas and communicate with others around the globe.

These platforms shape business user expectations and they expect their business support systems to be just as intuitive, personalized, and easy to use as the applications on their mobile devices, tablets, and smartphones.

They want to be able to search their organization through a portal by keyword, project, idea, department, or other topic to find the information, documents, and data relevant to their needs, when they need it.

Your users want to communicate and collaborate with their colleagues with as much ease as social media platforms, eliminating the lines between physical location.

Information Age organizations are content machines and don’t even realize it. A solid enterprise content management plan helps organizations manage and control this content in a systematic way.

How are you leveraging enterprise content management in your organization?

 

Michael Hiles

GenX writer, speaker, mentor, C-level digital, & tech business guy. Sold my first website project in 1994. The rest is history. Serial entrepreneur. I work with lots of startups as managing director of Founder Institute Cincinnati. Bourbon, coffee, Legos, things that explode. Husband & daddy.

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