Derek Sivers presented a TED talk with one of the most awesome videos teaching the ideas of starting something new. If you’re creating a brand, launching a campaign, starting a company, this lesson is probably one of the most important ones to learn.
The crazy dancing guy is out there doing his thing. He doesn’t care, he’s just dancing.
It’s the first followers who give the crazy dancing guy the validation necessary to reach the critical mass. It’s not about the crazy dancing guy, it’s about how to bring the first followers to the party so everyone else can see the awesomesauce that’s going down.
Creating a systematic approach to attracting those first follower influencers is probably one of the most important things any visionary can do to be successful in launching… well… anything.
If you’re trying to launch something new, Intellig8 can help you get those first followers and amplify your message to the world. Contact us NOW to get started!
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